By market size alone, impact investing might be far smaller than ESG investing, but its unique profile makes it a critical part of sustainable finance. ESG assets are on course to hit USD$50 trillion over the next three years, while impact investments are gauged to hover around USD$1 trillion. This begs the question: as ESG continues its meteoric rise, what will happen to impact investing?
The question is a relevant one. There is much ESG can learn from impact investing. While the former concerns itself with risk, the latter aims to create a positive net change. If impact investing were to disappear altogether, the pursuit of ESG may be left to the mercy of pure capitalism. In other words, it is easier to convince mainstream investors to “do no harm” than to actively seek to do good, and it will only become easier as the ESG industry grows. This will limit the growth of impact investing.
Besides this fundamental difference in the aim of the two types of investing, other telling distinctions are:
The major actors involved in these two types of investment are critical in assessing whether impact investing will, in fact, be swallowed by ESG investing. The total amount of wealth on the ESG side is far higher than the wealth managed by impact investors, and it is also managed through means more accessible to the general public. As such, it will only continue to become more and more mainstream.
None of this is to say that impact investing is defunct. Rather, it will remain a niche market with its own agenda and audience. This audience remains small because it comprises investors who have a clear and firm intention that their money should not only “do no harm” but do “measurable good.”
In this light, impact investing is likely to be eaten up by ESG investing in mainstream markets, while maintaining its small though loyal following on the fringe. This is particularly so as the world moves closer towards the sustainable development goals (SDGs) set for 2030. Beyond that, only time will tell how impact investing might find a place within the larger ESG world and a refreshed United Nations framework for sustainable development.